Goodwin Theory

Goodwins Music Video theory.

1) Music videos demonstrate genre characteristics 

2) There is a relationship between lyrics and visuals 

3) There is a relationship between music and visuals - largely to do with editing

4) The demands of the record label will include the need for lots of close ups of artists and the artist may develop motifs which recur across their work - a visual style

5) There is frequently reference to notion of looking (screens within screens) and particularly voyeuristic treatment of the female body

6) There is often an intertextual reference - to films, tv programmes, etc.